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CREATION OF THE STRATEGIC MARKETING PLAN FOR TOURISM IN MEDJIMURJE COUNTY


Research area : Strategic planning in tourism

Performer :

Implementation period : 2014.

Client :


Contributors

Researchers: Snježana Boranić Živoder, Neven Ivandić, Neda Telišman-Košuta


Recognizing tourism as one of key development directions and aiming to improve its market position, Međimurje County engaged in the completion of the Strategic Tourism Marketing Plan 2014-2020. Following a thorough analysis of the existing situation, the Plan defines the County's marketing strategy and proposes an action plan for its execution.