TOURISM - An International Interdisciplinary Journal
Volume 57 / 2009 / Number 3 ISSN 1332-7461
Managing induced tourism image: Relational patterns and the life cycle
The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics. A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.
The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation. In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations. Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation.
induced tourism image; image analysis; marketing; tourism agents; Spain; France
Articles in this issue:
- A critical review of voluntary environmental initiatives in tourism: Policy implications for rejuvenation (225-240)
- Managing induced tourism image: Relational patterns and the life cycle (241-258)
- Social capital and the life cycle model:The transformation of the destination of Åre (259-284)
- Growth strategies in mature destinations: Linking spatial planning with product development (285-308)
- Size matters! Increasing DMO eff ectiveness and extending tourism destination boundaries (309-328)
- Resource commitment in destination management: The case of Abingdon, Virginia (329-344)