Dr. sc. Renata TOMLJENOVIĆ

renata.tomljenovic@iztzg.hr

---

Akademska naobrazba:

2002. - doktorirala na Griffith University - Gold Coast Campus, Queensland, Australija.
1996. - diplomirala Hotelski menadžment, Gold Coast Campus, Queensland, Australija. (Bachelor of Hotel Management with First Class Honours, Griffith University - Gold Coast Campus, Queensland.).
1995. - diplomirala japanski jezik, Gold Coast Campus, Queensland, Australija. (Bachelor of Arts in Japanese with Tourism Major, Griffith University - Gold Coast Campus, Queensland).
1986. – diplomirala na Pedagoškoj akademiji Sveučilišta u Zagrebu
Stručno usavršavanje:
Structural equation modelling using Lisrel i SPSS statistical course.

Zaposlenja i profesionalno iskustvo:

2001. - danas – Institut za turizam, Zagreb
1996. - 2000. Griffith University, Faculty of Commerce and Management
1996. - 1997. - Gold Coast City Council, Social and Cultural Co-ordination Branch, Konzultant za pitanja razvoja kulturnog turizma
1994. - 1998. Griffith University, Centre for Tourism and Hotel Management Research, Research Fellow

Znanstveni interes:

Socijalni, kulturni i ekonomski utjecaji turizma
Kulturni turizam
Turizam događaja i manifestacija
Strateško i marketinško planiranje i upravljanje turizmom

Projekti:

• 2010. Turistički master plan općine Ljubuški.
• 2008. – 2010. Revitalizacija etno-eko sela na području Splitsko-dalmatinske županije: Poslovno-upravljački model i studija izvodljivosti za sela Malo Grablje, Velo Grablje, Murvica, Stara Podstrana, Podhumlje, Dol.
• 2009. Koncept najbolje uporabe otoka Badija.
• 2009. Stavovi i potrošnja posjetitelja kulturnih atrakcija i događanja u Hrvatskoj – TOMAS kulturni turizam 2008.
• 2009. Vodič za istraživanje posjetitelja kulturnih i sportskih događanja.
• 2008. – 2009. Strategija kulturnog turizma Splitsko-dalmatinske županije.
• 2008. Turistički master plan Bjelovarsko-bilogorske županije.
• 2008. Posedarje – koncept najbolje uporabe i tržišna prefeasibility studija.
• 2008. Kumrovec – plan korištenja i potencijalna vrijednost Znanstveno-studijskog centra i hotela Zagorje.
• 2008. Lujzijana kao kulturno-povijesna atrakcija: razvojni koncept.
• 2007. Turistički master plan Karlovačke i Ličko-senjske županije.
• 2007. Turizam vina: Kutjevo-Baranja-Erdut-Ilok (GTZ - Njemačka).
• 2006. Turistički master plan Parka prirode “Vransko jezero”.
• 2006. Stavovi i potrošnja posjetitelja nacionalnih parkova i parkova prirode u Hrvatskoj, TOMAS Nacionalni parkovi i parkovi prirode.
• 2003. Nacionalna strategija razvoja kulturnog turizma.
• 2003. Edukacija lokalnog stanovništva u cilju podizanja razine svijesti o očuvanju i zaštiti obalnih šuma od požara (Svjetska banka).
• 2002. Varaždin - vizija turističkog razvoja.
• 2001. Razvojno marketinški plan turizma općine Podstrana.

Odabrana bibliografija:

Knjige:

• ''Reinventing a tourism destination – facing the challenge“, Institut za turizam, Zagreb, 2004. (kourednik)

Poglavlja u knjizi:

• Tomljenović, R.: Tourism and Inter-Cultural Understanding or Contact Hypothesis Revisited. In Moufakkir, O. and J. Kelly (Eds.) Tourism, progress and Peace. Oxford: CABI Publishing, 2010.
• Tomljenović, R., Marušić, Z. : TOMAS Nacionalni parkovi i parkovi prirode 2006. U TOMAS trendovi - Stavovi i potrošnja turista u Hrvatskoj 1987-2008. Urednici Čorak S. i Marušić, Z. Znanstvena edicija, Institut za turizam, Zagreb, 2009, 127-144.
• Tomljenović, R., Marušić, Z. : TOMAS Kulturni turizam 2008. U TOMAS trendovi - Stavovi i potrošnja turista u Hrvatskoj 1987-2008. Urednici Čorak S. i Marušić, Z. Znanstvena edicija, Institut za turizam, Zagreb, 2009, 145-161.
• Tomljenović R. '' Kulturni turizam'' u knjizi Hrvatski turizam - plavo, bijelo, zeleno. Urednici Čorak, S. i Mikačić, V. , Institut za turizam, Zagreb, 2006., 119-148. 
• Tomljenović, R., S. Weber and N. Telišman-Košuta: Residents’ response to tourism development: A case study of Varaždin. In Weber, S. and R. Tomljenović: Reinventing a tourism destination: Facing the challenge. Scientific Edition of the Institute for Tourism. Zagreb, 2004.
• Tomljenović, R. and B. Faulkner: Tourism, inter-cultural understanding and world peace, in Faulkner B., Moscardo, G. and E. Laws: Tourism in the 21st century: Reflections on experience.  Continuum. London, 2000.

Radovi na međunarodnim konferencijama:

• Tomljenović, R. and M. Razović (2009). Wine and sun and sea tourism: fruitful relationship or impossible dream? Conference proceedings International Conference on Tourism Development and Management. Kos Island, Greece. 11-14 September 2009.
• Tomljenović, R. and J. Kranjčević (2009). Creating added value for rural areas The case of wine tourism in Croatia. Conference proceedings of the 32nd World congress of vine and wine. OIV. Zagreb.
• Tomljenović, R.,  Bojnec, Š., Jurinčič, I., Dodič Pegan, K. (2008). Benchmarking in wine tourism development. V M. Ovsenik (ur.). New Europe - new tourist destination: international conference - book of abstracts. Portorož:  Turistica, College of Tourism, pp. 91-92.
• Bojnec, Š., Jurinčič, I., Tomljenović, R. (2007). Vloga javne uprave za učinkovitejšo promocijo in trženje vina ter vinskega turizma. V S. Vršič (ur.): 3. slovenski vinogradniško-vinarski kongres - zbornik referatov. Maribor: Grafiti studio, str. 189-194.
• Marušić, Z., Horak S. i  R. Tomljenović (2007). The socio-economic impact of cruise tourism. A case study of Croatian destinations. Luck, M., Graupl, Al, Auyong, J., Miller, M.L. and M. Orams (Eds). Balancing marine tourism, development and sustainability: Proceeding of the 5th International coastal and marine tourism congress. AUT University and the New Zealand Tourism Research Institute. Auckland.   Pp. 258 – 274.
• Tomljenović, R., Marušić, Z. and S. Horak (2007), Cruisers: Passengers dreams, destination hopes or nightmare. In Dimanache, F. (ed) International conference on Tourism, mobility and technology: Proceedings of the Travel and Tourism Research Association Europe. Sophia Antipolis: Center for Tourism Management – CERAM Business School. Pp. 432-441.
• Tomljenović, R. (2006), Wine tourism destination life-cycle, International conference on Perspectives of rural tourism in new Europe, GEOTOUR 2006 5th International Conference on Perspectives of rural tourism in new Europe, Košice 5 – 7 October 2006. Pp. 228-241.
• Tomljenović, R., Bojnec, Š. and I. Jurinčić (2006), Wine tourism destinations benchmarking: A case study of selected Croatian wine tourism regions. International Conference on Trends, Impacts and Policies on Tourism Development, Crete, 15-18 June 2006.  http://tourism-conference.eap.gr/conf_proccedings.htm
• Bojnec, Š., Jurinčić, I. and R. Tomljenović (2006), Wine growing areas and wine tourism in Slovenia and Croatia. 18th Biennial International Congress, Opatija 3-5 May 2006. Pp. 52 – 60.
• Weber S. and Tomljenović, R. (2002) Cultural tourism: To whom the benefits roll? in Human capital, culture and quality in tourism and hospitality industry. 16th Biennial International Congress, Opatija 23 – 26 October 2002.  Pp. 445 – 452.
• Tomljenović, R. (2002) Kulturni turizam: Strategije za postizanje uspjeha. 6. seminar Arhivi, knjižnice, muzeji: Mogućnost suradnje u okruženju globalne informacijske infrastrukture. Rovinj. 20 – 22. studenog 2002. Pp. 201 – 209.
• Weber S. and R. Tomljenović (2002) Metodologija izrade marketinških planova, in Rocco F. and V. Borš Eds. (2002), Razvojna strategija i marketing grada i županije- zbornik radova sa znastvenog simpozija CROMAR – Hrvatska zajednica udruga za marketing. Sisak, 4. i 5. travnja 2002. Pp. 183 –90.
• Tomljenović, R. (2001) Sun, surf, sand and culture – compatible? Cultural tourism at mass tourism destinations. In Jelincic, A.D. Ed. (2001) Culture – a driving force for urban tourism – application of experiences to countries in transitions. Proceedings of the 1st International seminar on culture. Dubrovnik 18-19 May 2001. Pp.135 – 144.
• Tomljenović, R.  (1999) Contact between tourists and their hosts: Implications for destination marketing, Working paper in 1999 European Conference of the Travel and Tourism Research Association, Dublin.
• Mules, T, M. Raybould, E. Fredline and R. Tomljenović (1999), Counting the herd. Using aerial photography to estimate attendance at open events. Working paper abstract in CAUTHE Australian Tourism and Hospitality Research Conference: Tourism and Hospitality: Delighting the senses, Adelaide. Pp. 7
• Tomljenović, R. (1997), Retiring with the tourism in the Sunbelt: A study of the social impacts of tourism on the older residents of the Gold Coast, Working paper abstract in CAUTHE Australian Tourism and Hospitality Research Conference: Tourism Research – Building a Better Industry, Sydney. Pp. 584

Članci u časopisima i drugim publikacijama:

• Tomljenović, R. and D. Getz (2009) Life-cycle stages in wine tourism development: A Comparison of Wine Regions in Croatia and Canada, Tourism Review International. Vol. 13, No. 1. pp. 31-49.
• Marušić, Z., Horak, S. and R. Tomljenović (2008). The socio-economic impacts of cruise tourism: A case study of Croatian destinations. Tourism in Marine Environments.  5(2-3): 131-144.
• Tomljenović, R., Bojnec, Š., Jurinčič, I. (2007). Wine tourism destinations benchmarking: a case study of selected Croation wine tourism regions. E-review of tourism research, vol. 5, issue 2.
• Tomljenović, R. and S. Weber (2004). Funding cultural events in Croatia: Tourism-related policy issues. Event Management. 9(1/2):51-59.
• Tomljenović, R., Z. Marušić, S. Weber, Z. Hendija and S. Boranić (2004) Croatian cultural tourism policy: Strategic developments. Tourism. 52(4):361-373.
• Horak, S., Marušić, Z. and R. Tomljenović (2004) Improving coastal forest fire protection: A case of the community based social marketing. Tourism. 51(2):273-287.
• Horak, S., Marušić, Z. and R. Tomljenović (2003). Creating and testing educational methods for local population in order to improve  coastal forests fire protection in Croatia. Tourism 51(3): 241-253.
• Čaušević, S. and R. Tomljenović (2003), World Heritage Site, tourism and city's rejuvenation: The case of Poreč, Croatia. Tourism. 51(4):417-426.
• Tomljenović, R., M. Larson and B. Faulkner (2001), Predictors of satisfaction with festival attendance: A case of Storsjoyran rock music festival. Tourism. 49(2). Pp. 123 – 133.
• Tomljenović, R. and B. Faulkner (2000) Retiring with the tourism in the Sunbelt: A study of the social impacts of tourism on the older residents of the Gold Coast, Annals of Tourism Research, 27(1). Pp. 93 – 114.
• Mules, T, M. Raybould, E. Fredline and R. Tomljenović (2000), Counting the herd. Using aerial photography to estimate attendance at open events. Event Management 6. Pp.25 – 32.
• Faulkner, B., E. Fredline, M. Larson and R. Tomljenović (1999), A marketing analysis of Sweden’s Storsjoyran Music Festival.  Tourism Analysis.1(4). Pp. 157 - 171.
• Tomljenović, R. and B. Faulkner (1999) Tourism and ethnic attitude change: A case of Croatian students visiting Spain, Greece and Czech Republic, Turizam 47(2). Pp. 108 – 131.