On September 26, 2025, on the occasion of World Tourism Day, a conference entitled “Heritage in the Function of Tourism – What Is Missing in the Continent?” was held in Pleternica, organized by the Public Institution Pleternica and the Museum of Bećarac.
At the conference, Dr. Jasenka Kranjčević delivered an invited lecture titled “Heritage in the Function of Tourism – What Slavonia Has to Offer”. In her presentation, she highlighted the rich and diverse heritage of Slavonia, emphasizing that its tourism potential is still not sufficiently recognized or valorized.