• Ivo pervan / hrvatska turistička zajednica
    Institute for tourism

    60 years in the service of sustainable development of Croatia

    Photo: Ivo pervan / hrvatska turistička zajednica

From our research

  • The average daily expenditure of tourists

    In euros by counties

    Source: TOMAS LJETO 2017

    The average daily expenditure of tourists

    In euros by counties

    Source: TOMAS LJETO 2017

    The highest average daily expenditures of tourists in euros are in the Dubrava-Neretva County, followed by the Split-Dalmatia County, Istria County, followed by Šibenik-Knin County, Primorje-Gorski Kotar County, Zadar County and finally Lika-Senj County.

  • Consumption in destination

    Prosječna dnevna potrošnja po osobi

    Source: TOMAS LJETO 2017

    Consumption in destination

    Prosječna dnevna potrošnja po osobi

    Source: TOMAS LJETO 2017

    Accommodation (including food within the accommodation) makes up the largest part of the average daily consumption per person in the destination (with almost 40 euros). It is followed by food and drinks outside the facility and shopping. On the local transport, sports and recreation, excursions, culture and entertainment, and the rest goes less than 10 euros (for each category).

  • Country of residence

    of health tourism service users

    Source:

    Country of residence

    of health tourism service users

    Source:

    Users of wellness and medical services are mostly foreigners and come from nearby traditional emitting tourist markets, while users of health services are mostly domestic guests.


    Wellness:

    The guests of the wellness are mostly foreign visitors (82%). In the structure of emitting markets, the most important markets are the domestic market (18%), Germany (13%), Slovenia (11%), Austria (9%), Italy (7%) and the United Kingdom (5%).

    Spa tourism:

    The users of health resort services are mostly domestic guests (67%). Guests from Slovenia (7%) and Austria (5%) are noticeable, and to a lesser extent from Italy (4%), Germany (3%) and Bosnia and Herzegovina (3%).

    Medical tourism:

    Italy is the largest market for medical tourism services (56%). It is followed by the domestic market (27%). Markets of Bosnia and Herzegovina (6%) and Slovenia (6%) are also noticeable.

  • Sources of information

    (nautical tourists)

    Source:

    Sources of information

    (nautical tourists)

    Source:

    The Internet is the main source of information for nautical tourists (38%), followed by previous experience (31%) and recommendations from relatives and friends (24%).



    The importance of the Internet is growing (increase in usage from 29% in 2012 to 38% in 2017).

Selected projects and research

Strategic Tourism Marketing Plan and Brend Strategy for Slavonia region: 2019. to 2025.

TOMAS Health Tourism 2018. – Survey on attitudes and consumption of users of health tourism services in Croatia

TOMAS Nautica Yachting 2017

- Attitudes and Expenditures of Nautical Tourists in Croatia

Tourism satellite account for Croatia for 2016 and estimation of indirect and total tourism contributions

CROSTO: development, measurement and monitoring of regional tourism sustainability indicators