20. 4. 2011.
The forum dedicated to the regional wine tourism development was held in Bol on 18th of April and winemakers from Brač and Hvar attended together with the wine experts/consultants, tourism boards representatives and journalists specialized in wine and food.
The aim of the forum was to foster professional approach to wine tourism product development. After the introduction by dr. sc. Renata Tomljenović, prof. Donald Getz and prof. Steve Charter have talked to the winemakers of Brač and Hvar on how to set up winery as visitor attraction, how to create experience and tailor it to different segments of visitors, how to encourage wine sales to visitors and how to put the region on the wine map of Mediterranean wine tourism destinations.
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27.12.2010.
Renata Tomljenović was invited as a keynote speaker at the conference organized by the Center for Tourism, Pilgrimage and Recreation Research, University of Haifa. As the conference’s focus was on Wine Tourism Planning and Development, her presentation was dedicated to the challenges that lay ahead for development of the Mediterranean wine tourism. The conference was attended by more than 500 participants academics, wine producers, winery owners, Tourism, Agriculture and Commerce Ministry delegates and students. The conference took place at the Hechet Auditorium, University of Haifa, December 22-23, 2010.