• Ivo pervan / hrvatska turistička zajednica
    Institute for tourism

    60 years in the service of sustainable development of Croatia

    Photo: Ivo pervan / hrvatska turistička zajednica

From our research

  • Accommodation reservation

    in 2019

    Source: TOMAS Croatia 2019.

    Accommodation reservation

    in 2019

    Source: TOMAS Croatia 2019.

    The majority of guests (96%) booked accommodation in advance, most often through a travel agency (61%). 44% of guests used the online booking service, and 17% personal contact with the agency. 34% of guests booked the accommodation directly with the accommodation facility - 18% by personal contact, and 16% using the online booking service.


    There are significant differences in the method of accommodation booking between the two regions. Guests of Continental Croatia more often book accommodation directly with the accommodation facility (50% compared to 33% in Adriatic Croatia).

  • Accommodation reservation

    in 2019

    Source: TOMAS Croatia 2019.

    Accommodation reservation

    in 2019

    Source: TOMAS Croatia 2019.

    The majority of guests (96%) booked accommodation in advance, most often through a travel agency (61%). 44% of guests used the online booking service, and 17% personal contact with the agency. 34% of guests booked the accommodation directly with the accommodation facility - 18% by personal contact, and 16% using the online booking service.


    There are significant differences in the method of accommodation booking between the two regions. Guests of Continental Croatia more often book accommodation directly with the accommodation facility (50% compared to 33% in Adriatic Croatia).

  • Length of stay

    in Croatia: trend 1997 - 2019

    Source: TOMAS Croatia 2019.

    Length of stay

    in Croatia: trend 1997 - 2019

    Source: TOMAS Croatia 2019.

    An upward trend of shorter stays (4-7 nights) and reducing the share of the longest stays (15 nights or more) continues in 2019. The average length of stay in a touristic destination decreases from 8.7 overnight stays in 2014 to 7.9 overnight stays in 2019.

  • Average daily expenditure of tourists

    in their place of residence in euros: trend 1997-2019

    Source: TOMAS Croatia 2019.

    Average daily expenditure of tourists

    in their place of residence in euros: trend 1997-2019

    Source: TOMAS Croatia 2019.

    Average daily expenditures of tourists in the period from 1997 to 2019 were nominally more than tripled (an increase of 213%), which is an average annual growth (in the analyzed period of 22 years) of 5.3%, with the highest growth recorded in the period from 2001 to 2004, during which an increase in expenditure of 41% was achieved.

Selected projects and research

Survey on attitudes and expenditures of tourists in Croatia

- TOMAS 2019.

Strategic Tourism Marketing Plan and Brend Strategy for Slavonia region: 2019. to 2025.

Survey on local population's attitudes toward tourism development in 2018

TOMAS Health Tourism 2018. – Survey on attitudes and consumption of users of health tourism services in Croatia

TOMAS Nautica Yachting 2017

- Attitudes and Expenditures of Nautical Tourists in Croatia

Tourism satellite account for Croatia for 2016 and estimation of indirect and total tourism contributions

CROSTO: development, measurement and monitoring of regional tourism sustainability indicators