Sources of information
Source: TOMAS Croatia 2019.
Sources of information are changing significantly under the influence of technological changes, and their monitoring is important for all those involved in information and promotion in tourism. The main source of information for our tourists is the Internet, which is relied on by 55% of guests, slightly less in the Continental (48%) compared to the Adriatic (56%) Croatia. Following are the recommendations of relatives and friends relied on by 25% of tourists, regardless of the region of residence, previous stay stated by 22%, equally in both regions and recommendations of a travel agency or club mentioned by 10% of tourists. The recommendations of a travel agency or club are a significantly more important source of information for guests of the Continental (23%) compared to the Adriatic (10%) Croatia.
The Internet is equally used by guests of all forms of accommodation, while among the countries of origin, Spanish guests stand out as the biggest users, and guests from Bosnia and Herzegovina use it the least. A large proportion of guests who come for work or to visit relatives and friends stated that they did not need any information before arriving at the destination.
Tourists who collect information via the Internet, in addition to the websites of online travel agencies (61%) also visit social media in large numbers, websites of accommodation facilities and tourist boards or offices.