Our scientist, Prof. Josip Mikulić, PhD, has published a scientific paper titled “Large language models in tourism research: Support, substitution, or threat?” in the prestigious journal Annals of Tourism Research. This is one of the most highly regarded tourism journals in the world, known for publishing top-tier research with significant international impact.
In his paper, Prof. Mikulić examines the role of Large Language Models (LLMs) in tourism research, exploring whether they can provide support, partially replace, or even pose a threat to certain academic and professional tasks within the field.
The paper is available on the ScienceDirect platform at the following link.