Dr. Damir Krešić, Director of the Institute for Tourism, appeared on HRT’s Studio 4 program, where he commented on the current tourism season and provided insights into recent trends in Croatian tourism. He emphasized that, despite slight declines during the peak part of the season, a solid continuation of the season can be expected, while also highlighting the need to place greater focus on sustainability, price competitiveness, and service quality. Expectations for the remainder of the season remain optimistic, though with caution due to global economic and geopolitical circumstances. The full interview is available at this link.