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ACTION PLAN FOR THE IMPROVEMENT OF CROATIAN TOURISM COMPETITIVENESS


Research area : Strategic planning in tourism

Project manager : Ph.D. Ivo Kunst

Performer :

Implementation period : 2013.

Client : Ministry of Tourism


Contributors

Other leaders: Neven Ivandić


Following the analysis of the methodology of the tourism competitiveness measurement by WEF, as well as the definition of each competitiveness indicator and Croatia's rankin according to each of the indicators grouped in 14 pillars, the document recommends not only areas/indicators of possible improvements, but specifies key stakeholders and set priorities.