Photo: Zaposlenici Instituta za turizam

Ph.D. Sanela Grujo Vrkljan

  • Education
    • 2016 - Ph.D. - Faculty of Economics and Business, University of Zagreb
    • 2011 - univ. spec. oecc. - Faculty of Economics and Business, University of Zagreb
    • 2003 - B.Sc. - Faculty of Economics and Business, University of Zagreb
  • Professional experience
    • 2022 – today - Scientific Associate, Institute for tourism
    • 2013 – today - Lecturer, University College Aspira  
    • 2014 – 2022 - Independent Advisor – Assistant Director of Tourism Sector, Croatian Chamber of Economy
    • 2010 – 2020 - Hotel Manager, Hotel Palace Vrkljan - A.M.P. trgovina i usluge d.o.o.
    • 2010 – 2014 - Senior Sales Account Manager, HUP-Zagreb d.d.: Sheraton Zagreb Hotel, The Westin Zagreb    
    • 2008 – 2010 - Sales and Marketing Coordinator, Hotel Dubrovnik d.d.     
    • 2003 – 2004 - Groups Services Coordinator, Carnival Cruise Lines, SAD  
  • Research interests
    • Strategic and operative marketing planning in tourism
    • Innovative concepts of tourism and destination product development
    • Market feasibility assessments
    • Human resources management and education of employees in tourism - hospitality coaching
    • Health tourism and cultural tourism
  • Projects
    • Plan razvoja proizvoda tura na području Južne Istre, 2022.
  • Selected papers
    • Vrkljan, S., Bartoluci, M., i Čižmar, S. (2017). Brand quality and internationality: Branded global chain hotels. Turizam: međunarodni znanstveno-stručni časopis, Vol. 65(4), str. 462-470.
    • Vrkljan, S., i Grazio, S. (2017). Business Performance of Health Spa Tourism Providers in Relation to the Structure of Employees in the Republic of Croatia. Acta Clinica Croatica, Vol.56(4), str. 681-688.
    • Vrkljan, S., i Hendija, Z. (2016). Business performance of health tourism service providers in the Republic of Croatia. Acta Clinica Croatica, Vol. 55(1), str. 79-85.
    • Barišić, P., Nanić., A. i Vrkljan, S. (2019). UGC and FGC as the new challenges for tourist destination management. Interdisciplinary Management Research XV, Opatija, str. 869-890.
    • Vrkljan, S., Barišić, P. i Vrenc, K. (2019). Analysis of seasonality impact on the business performance of global chain hotels. Zbornik 5. Međunarodne znanstvene konferencije - ToSEE (Tourism in South East Europe), Opatija, str..
    • Vrkljan, S. i Blažević Bognar, Z. (2017). The model of key competitive factors of global chain hotels. Zbornik 4. Međunarodne znanstvene konferencije - ToSEE (Tourism in South East Europe), Opatija, str. 631-644.
    • Vrkljan, S. (2014). The competitiveness of small hotels in transitional countries – the case of Croatia. Zbornik 2. Međunarodne znanstvene konferencije - OFEL Conference on Corporate Governance, Dubrovnik, str. 960-973.
    • Vrkljan, S. (2013). The small hotel's survival and profitability requires the responsibility for sales and marketing. Zbornik 1. Međunarodne znanstvene konferencije - OFEL Conference on Corporate Governance, Dubrovnik, str. 953-962.

     

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