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Photo: Zaposlenici Instituta za turizam

lidija.nujic@iztzg.hr

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Ph.D. Lidija Nujić

  • Education
    • 2023. – PHD - Faculty of Economics, University of Osijek
    • 2014. – MA - Faculty of Economic & Business, University of Zagreb
    • 2013. – BA - Faculty of Economic & Business, University of Zagreb
  • Professional experience
    • 2020. - danas - Institut za turizam (associate in science and higher education - PR and marketing)
    • 2017. - 2020. - Prima namještaj d.o.o. (head of advertising)
    • 2016. - 2017. - Fliba d.o.o. (Emmezeta, marketing assistant)
    • 2016. - 2016. - Privredna banka Zagreb d.d. (banking officer)
    • 2015. - 2016. - Superdry Store AB, Stockholm (associate)
    • 2015. - 2015. - Sheraton hotel, Stockholm (associate)
    • 2015. - 2015. - Premier promotions AB, Stockholm (direct marketing officer)
    • 2015. - 2015. - Astoria d.o.o. (marketing associate)
    • 2008. - 2014. - Čabrunići Vila Jedan d.o.o. (executive assistant manager in tourism)
  • Research interests
    • Marketing
    • Promotion in tourism
    • Social media in tourism
    • Internet marketing in tourism
    • new trends in tourism advertising
  • Selected papers
    • Nujić, L. (2020). The possibilities of using Influencer marketing in Croatian tourism, Zbornik radova s internacionalne konferencije „Interdisciplinary Management Research XVI 2020“, Opatija 2020., str. 188.-189., ISSN 1847-0408.
    • Nujić, L., Palić, T. (2019). Influencer marketing: a growing trend in Croatia, Zbornik radova s internacionalne konferencije „Interdisciplinary Management Research XV 2019“, Opatija 2019., str. 781. – 795., ISSN 1847-0408.
    • Nujić, L., Palić, T., Herak, M. (2018). The impact of Social Media Influencers on Tourism industry: a literature review, Zbornik radova s internacionalne konferencije „Interdisciplinary Management Research XIV 2018“, Opatija 2018., str. 1258. – 1275., ISSN 1847-0408.
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