Attitudes and Expenditures of Nautical Tourists in Croatia in 2025 – TOMAS Nautica 2025
Research area : Strategic planning in tourism
Project manager : Zrinka Marušić mag. math., univ.spec.oec.
Performer :
Implementation period : 2025.
Client : Ministry of Tourism and Sport of the Republic of Croatia, Croatian National Tourist Board
Contributors
Other leaders: Ivo Beroš, Ivan Sever
The TOMAS Nautica Survey is a longitudinal study of nautical tourism demand that has been conducted since 2001. By 2025, it had been carried out seven times (in 2001, 2004, 2007, 2012, 2017, 2022 and 2025). Since 2022, in addition to examining demand characteristics in the yachting segment of nautical tourism, the survey has also covered demand characteristics in the domestic cruise segment, i.e. cruises on smaller vessels operating exclusively in the coastal waters of the Republic of Croatia. The TOMAS Nautica 2025 Survey was conducted in cooperation with the Croatian National Tourist Board (CNTB) and the Ministry of Tourism and Sport of the Republic of Croatia (MINTS).
This publication, available in electronic format, presents the research methodology and data processing methods, followed by the results of the survey on the attitudes and expenditure of nautical tourists, namely yacht tourists and passengers on domestic cruises. The survey was conducted from May to October 2025 and covered 2,346 nautical tourists (yacht tourists) from 15 major source markets, interviewed in 34 marinas and seven ports open to public traffic along the coast and on the islands, as well as 495 passengers on domestic cruises, interviewed in nine ports open to public traffic.
The survey results include the sociodemographic profile of nautical tourists, characteristics of vessels and crews, frequency of sailing in Croatia, reasons for choosing Croatia and sources of information, means of transport used to arrive in and depart from Croatia, sailing characteristics, activities during stays at destinations, satisfaction with the nautical tourism offer and the overall tourism offer, and expenditure during sailing trips. For passengers on domestic cruises, the results cover their sociodemographic profile, frequency of visits to Croatia, cruise characteristics, activities during visits to destinations, satisfaction with the tourism offer and expenditure during cruises.
Four appendices present, in tabular form, the characteristics of tourism demand and expenditure in the yachting segment according to vessel ownership (nautical tourists using Croatian charter vessels and other nautical tourists), country of origin (separately for tourists using Croatian charter vessels and other nautical tourists), and vessel length. The fifth appendix presents the characteristics of tourism demand and expenditure among passengers on domestic cruises by country of origin. All tables in the appendices are available in both Croatian and English.
EXECUTIVE SUMMARY
1. INTRODUCTION
2. METHODOLOGICAL FRAMEWORK
2.1. Survey Content and Instrument, and Data Collection Method
2.2. Sample Size and Design, and Weighting of Results
2.3. Notes on the Interpretation of Survey Results
3. DEMAND CHARACTERISTICS IN THE YACHTING SEGMENT OF NAUTICAL TOURISM
3.1. Sociodemographic Profile of Nautical Tourists
3.2. Frequency of Sailing in Croatia, Reasons for Choosing Croatia and Sources of Information
3.3. Means of Transport Used to Arrive in and Depart from Croatia
3.4. Sailing Characteristics
3.5. Satisfaction with the Tourism Offer among Nautical Tourists
3.6. Expenditure of Nautical Tourists during Sailing Trips
4. DEMAND CHARACTERISTICS OF DOMESTIC CRUISES
4.1. Sociodemographic Profile of Passengers on Domestic Cruises
4.2. Frequency of Visits to Croatia and Means of Transport Used to Arrive in and Depart from Croatia
4.3. Cruise Characteristics
4.4. Satisfaction among Passengers on Domestic Cruises
4.5. Expenditure of Passengers on Domestic Cruises
5. REFERENCES AND DATA SOURCES
6. APPENDICES
Appendix A
Characteristics of Nautical Tourism Demand and Expenditure in Croatia in 2025 by Vessel Ownership
Appendix B
Characteristics of Nautical Tourism Demand and Expenditure in Croatia in 2025 by Country of Origin – Croatian Charter Tourists Only
Appendix C
Characteristics of Nautical Tourism Demand and Expenditure in Croatia in 2025 by Country of Origin – Tourists on Their Own Vessels, Vessels Owned by Friends or Relatives, or Vessels Rented from Foreign Charter Companies
Appendix D
Characteristics of Nautical Tourism Demand and Expenditure in Croatia in 2025 by Vessel Length
Appendix E
Characteristics of Domestic Cruise Tourism Demand and Expenditure in Croatia in 2025 by Passengers' Country of Origin
TOMAS Natutica 2025 (Croatian edition)